A More Sustainable Way
Our commitment to sustainability led us to refine our production processes and opt for less resource-intensive options that will minimise environmental impact, while still benefitting local communities and our customers.
Our 4-step approach means that you get the most ethical and eco-friendly diamond jewellery, with zero carbon footprint, without causing harm.
Using technology to create stunning, kind diamonds
Lab-grown diamonds are the result of smart technology that allows us to create ‘clean’ diamonds. This means we can guarantee that our diamond jewellery collections have no negative impact on the environment, wildlife and local communities.
We believe that these beautiful eco-friendly, conflict-free diamonds are the only option for the conscientious consumer
An eco-friendly approach for a greener planet
From sourcing our lab-grown diamonds, to manufacturing and postage, our processes reflect the core values we believe in.
Increasing use of green energy and solar panels at our manufacturing and packing facility contribute towards our zero carbon footprint goal.
We also use less resource-intensive shipping, which makes the whole process more eco-friendly.
Recycled precious metals further reduce our impact
We choose to use recycles precious metals so all our pieces makes no additional contribution to environmentally-damaging mining.
Our lab-grown diamonds are placed on the finest recycled precious metal settings, so each piece is not just beautiful, but eco-friendly too.
Using the minimum amount of energy processing raw materials helps us significantly reduce the carbon footprint of our collections.
Fair pay and conditions
We recognise the importance of creating ethical diamond jewellery collections that have been carefully designed and crafted to ensure each piece is of the hightest possible quality.
This is why we ensure a fair wage and conditions for all our skilled craftspeople, many of who have previously lost positions as machine-generated jewellery took over.